Recent Polls Suggest Consumers Want An End To Targeted Ads Online

An important new analysis regarding targeted advertising on the internet shows that a wide majority of consumers don’t like it.

Gallup and USA Today took a poll among consumers and found that 70% of them do not approve of behaviorally targeted ads.

61% of those polled claimed they had seen advertisements on the web that they felt reflected their browsing history. That same 61% also told pollsters that such ads that track Internet behavior are not warranted even if they were offered free access to online content in return.

Less than half of those asked said they would allow targeted ads if they chose the networks themselves.