Twitter To More Than Triple Ad Revenue In 2011

Twitter, the micro-blogging phenomenon with an estimated 200 milion users, is set to earn $150 million in ad revenue in 2011, according to eMarketer.

Last year, the site garnered $45 million in ad revenue, meaning that it is on track to more than triple it’s year-to-year earnings.

Debra Aho Williamson, a principal analyst at eMarketer, said, “In 2011, [Twitter] must work overtime to give its early advertisers a positive experience.”

Last year, Twitter began opening up the floodgates to a variety of different advertising possibilities: Promoted Tweets (tweet which would appear at the top of search results, Promoted Trending topics, and Promoted Accounts (Users are encouraged to follow these accounts) just to name a few of them.

Twitter says that about five percent of users who see Promoted Tweets click on them.