$100 Million Ad Agency Review Going on at USPS

The U.S. Postal Service is reviewing its marketing strategies for African American, Hispanic, and Asian markets. Campbell-Ewald is known to be the lead company on creative, media, and direct marketing. According to the article, “Draftcb, Chicago handles promotions and retail.”  A USPS spokesperson confirmed that service was reviewing contracts, but did not discuss the timing of the review or whether it was mandated by the government at the end of a contract period. In 2010, the USPS spent $103 million on measured media.

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USPS in Midst of $100 Million Agency Review