McDonald’s Beating Analyst’s Expectations, Due in Part to Effective Marketing of New Products

McDonald’s growth is exceeding experts’ expectations. Amidst raising costs, and an increasingly challenging market the second-quarter results are impressive. $1.35 per share earnings surpassed the $1.28 average estimate of analysts, and same-store sales have seen the biggest gain since 2008. The surprising surge is credited, in part, to effective marketing of flagship products and the popularity of “new menu items.”

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