‘Got Milk?’ PMS ads pulled, but agency says campaign was a success

The California milk processor board came out with an advertisement positioning milk as a cure for PMS .The ad which showed cringing men apologizing perpetually to their PMS affected women created a huge public backlash because people found it offensive. Subsequently the ad was pulled. Steve James of the milk board however continues to maintain that the AD was a success.

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‘Got Milk?’ Pulls PMS Campaign Early, Yet Calls It a Success

'Got Milk?' PMS ads pulled, but agency says campaign was a success by Harrison Barnes