Xinhua leases billboard space on Times Square

The Chinese state run news agency Xinhua has contracted a large billboard on Times Square in a place with maximum visibility. This is a part of China’s ongoing efforts to position itself globally at a time when 43% of Americans view China as a ‘problem’ country. Last year Xinhua also started a 24 hr English channel called CNC World.

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China news agency leases plum Times Square ad space

Xinhua leases billboard space on Times Square by Harrison Barnes