Retailers Turn to Mobile to Boost Sales

Store owners are using digital devices to direct customers’ attention toward visiting their physical stores for purchases. The use of mobile tablets such iPads and smartphones have increased online commerce recently. In addition to that, astute merchants make use of the mobile devices to give rewards, enable geo-tracking to provide store information and directions from the user’s location. Customers can compare prices, get gift cards, rent or buy directly through apps. The strategy is to enhance customer experience through the use of both traditional and mobile means of commerce.

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Six Ways Retailers Are Using Mobile to Supplement the Store