Sony Bets Big Time On Prime Time
Post Views 0Sony’s television business is now driving profitability at the broader studio. Part of the reason is weakness on the movie side of Sony Pictures Entertainment; high marketing costs and a shortage of franchise films but the small-screen side is also surging because of an improved hit-to-miss ratio, a leaner structure and overseas channel growth. Sony’s revival comes as entertainment companies lean more heavily on television to cope with an atrophying film business.
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Sony Bets Big Time On Prime Time by Harrison Barnes