Marketing and Brands Should be Thought About Early on for Businesses Getting Started

A start-up entrepreneur should either concentrate on the customers first or the brand should come first. Which is better? This article endorses marketing and branding over concerns about consumers or users. However, not all business models require taking any trouble to think about what to focus on. Most businesses start by thinking about users, though this is a recipe for failure.

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Startups Need to Think About Brands & Marketers From Day One