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CBS Tops Broadcast Upfront Advertising Sales

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Several prominent television networks, including CBS, ABC, and the CW, have concluded their advertising sale for the following season. CBS was most successful, raising its rates by roughly 10% and taking orders for almost $2.6 billion worth of prime-time commercials. ABC was able to secure a rate increase of 6% to 8%, and the CW raised their prices 7%. Other large networks are still continuing negotiations, with NBC expected to secure a rate of 6% and Fox to secure 8%.

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CBS leads broadcast TV networks in upfront advertising sales – Los Angeles Times

CBS Tops Broadcast Upfront Advertising Sales by
Authored by: Harrison Barnes