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“Genius” Ads for Mac – Apple Loses Its Marketing Touch

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Apple has had a low point or two in its advertising past — but its low points are usually higher than most advertisers’ high points. This is different. These ads are causing a widespread gagging response, and deservedly so. I honestly can’t remember a single Apple campaign that’s been received so poorly. http://www.ibtimes.com/articles/368402/20120730/apple-steve-jobs-marketing-genius-ads-mac.htm

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Apple, Without Steve Jobs, Loses Marketing Touch: New ‘Genius’ Ads For Mac … – International Business Times

"Genius" Ads for Mac - Apple Loses Its Marketing Touch by
Authored by: Harrison Barnes