The Lay’s company just finished a Facebook contest that received over three million responses. They asked respondents to suggest a new flavor of potato chips and there are three winners, their submissions having been chosen. Chicken and waffles, cheesy garlic bread, and Sriracha hot sauce will be market tested. Lay’s has had similar projects in the U.K. but this is a first for the U.S.
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Lay’s Crowdsourced Potato-Chip Finalists: Cheesy Garlic Bread, Chicken & Waffles, Sriracha