Paralympic Ad ‘Meet the Superhumans’ Wins Grand Prix

The television commercial on 2012 Paralympic games by Tom Tagholm has won Grand pix under Film Craft Lions category. The theme revolves around highlighting the hardships of Paralympic athletes, that were compensated by gushing their agony through enormous efforts on Paralympic sports. Tagholm cited that his intention is to throw light on the pain behind every Paralympic athlete rather than just focusing on their physical characteristics. He has aptly named this ad as ‘Meet the Super Humans’.

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