What Skills are Required for Digital Advertising Jobs?

The age of advertising has changed greatly over the past 10 years with the advent of Facebook, Twitter, LinkedIn and many other social networking sites. Companies can now advertise on millions of websites and social sites that reach hundreds of millions of people with just the click of a mouse. Companies still advertise using television, radio, newspapers and magazines, but digital advertising is where the industry is headed.

So, what type of skills are needed for digital advertising? Well, if you are thinking about a career in digital advertising, you will want to be fluent in the industry first. This means that you should have a couple years of experience in advertising before you branch out into the digital aspect.

Many advertising companies are looking for candidates who have data science skills and who can use those skills in the functions of an account manager. This means that the candidate will need to be someone who keeps abreast of the marketplace and who follows the changes in technology. This person must also know what the client is looking for when they sign a contract with an advertising firm.

If you are interested in working in the digital advertising sector, browse the thousands of jobs found at AdvertisingCrossing today.

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