Layoffs

The PPC and AdSense Book.

I have always seen having a good site out there in cyberspace as like having a piece of real estate. Its all about location, location, location with real estate and all about content, content and content in cyberspace. In cyberspace you can own a shop on the main high street and compete against the big boys, and win. Just like any shop, if you dress the window good, they will pour through the doors. And this is where Google's PPC AdSense comes in. Maybe they don't see what they want and click an AdSense PPC link that catches their eye. Or maybe they trawl through your pages to visit other things of interest and click an AdSense link that looks interesting. Or, if your site is really good, visitors will click other contextual affiliate links and you get a percentage of the sale value plus, they will keep returning and tell others. Each visit increases the odds of an AdSense click or sale. While on the high street you might expect a sale from 50% of visitors entering the shop, in the cyberspace adverts shop it averages at around 4%. But unlike the high street shop, the cyberspace one can handle thousands, even millions of visitors each 365 days. Now 4% of that at anything from 10c to $10 per click, is more sales than you could ever make from a high street store and hardly any worries or overheads. There is no limit to the amount of cyber-property one can own, your only restriction is that imposed by the amount of hours one can physically work, so automating as much as possible is vital. In a nutshell. An advertiser may have spent fortunes on developing a super site to sell their super product and promote it with Google AdWords. But if the content of your site is useful about that product, it could be your site, not theirs that will be top of the search engine pile. Your visitors see their advert on an AdSense link and wallah, you just made a sale. The advertiser is delighted with your referrals and bids higher to get more of their keywords on your site, which means you get more per click. That's the interactive beauty of Google AdSense.

The Search For A Mentor

There are many so called "gurus" on the net that are offering their advice to you concerning internet marketing. The net is packed with experts and they all want you to join their list. Most of them just want to sell you something and you never learn anything. How do I know this? Because I have fallen victim to the promises of these experts and joined almost all their lists. So I have come up with a checklist to consider when attempting to choose a mentor. 1. Is he/s...

Network Marketing Can Make You Money

When it comes to starting a home business, few people think about getting involved in a network marketing home business. But, that needn’t be the case any longer. A network marketing home business is an ideal way to use your business experience and expertise, and start a successful marketing business venture from the comfort of your own home.

Top Ten Questions to Ask YOurself When Selecting Your Target Market

Target Market is defined as the group to which you aim your marketing efforts. The more clearly you define and understand your market, the better you can market directly to that group. Talk their language, answer their problems, and show that your really “get” them and they are more likely to do business with you. Here are some questions to help you better define your target market.

Can Factoring Make You Money?

Simply put, factoring helps businesses meet their cash flow needs by providing immediate cash by using accounts receivable. Many people view factoring as a short-term stopgap to plug the working capital hole that inevitably presents itself in almost every growing business. Although factoring can many times help a business refresh its working capital in the midst of a ‘cash crunch’, it can actually be a highly profitable long-term strategy. With adequate cash flow, a busine...

How To Make Use Of Cheap Internet Banner Advertising

For years now, internet banner advertising has captured the World Wide Web for it has become a large help in saving an amount of money while reaching beyond territories. Banner advertising played a major part in market trafficking all over the internet and many individuals and companies have bought themselves these cheap internet banner advertising. Some made use of it financially; others have no idea on what to do with it. With your cheap internet banner advertisement, wo...

Legal And Tax Strategies For The Online Retailer – Protecting Yourself And Your Assets

When you open an eBiz, it’s important you remember that it really is a business and approach it as you would any other business. Don’t just jump in and start selling. Consider all the legal issues—your responsibilities and the risks you’re assuming—in order to safe-guard your investments. Do I Need to Charge Taxes Online? If you’re running an internet company, it’s your responsibility to keep current on tax laws that affect you. As a retailer, you’re obligated to know t...
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