Apple Axes its Genius Ads
Apple has discontinued their Genius Bar ads, which aired for just the first weekend of the Olympic Games. But it's not due to the backlash…
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Apple’s Mandatory UK Ads May Benefit, Instead of Punish Them
When it comes to the world of technology and patents there are a lot of different things that can happen. This week the debate about…
Apple and Siri False Advertisements
Apple has recently filed in response to several lawsuits against them, in which they are accused of falsely advertising for Siri and all that it…
Apple Changes the iAd Terms
The Apple Incorporation recently made an announcement about revamping the iAD, which is their mobile advertising service. There are many changes coming that have been…
Apple Changing Terms for iAd Program
Last July, Apple Inc launced iAd, which is a service for selling advertisements in mobile applications on iPads, iPhones, and iPod touches. Apple is losing…
The Greatest Marketer this Generation has Ever Known
There is a vast difference between an creator and a visionary. With explicit instructions, anyone can build or create something. By following the established rules…
Steve Jobs and the Secret of Apple’s Success
Apple is a company inextricably tied to the word "new" -- new categories of consumer technology, new distribution models. But when it comes to marketing,…
Cable firms see Apple and not Netflix as main competitor
The news from Chicago is that technical companies such as the Apple are the biggest competitors for the cables. Mean while,Jeff Bewkes, CEO of Time…
Google Overtaken by Apple as Most Valuable Brand
Apple is the top brand in the world, and according to the 2011 Millward Brown BrandZ study, Google dropped to second. Amazon edged out Walmart.…
Millennial Media Acquires $27.5 In Latest Round
Millennial Media, the No. 3 mobile advertising network, has raised $27.5 million in its latest round of funding. The company, based in Baltimore, teamed up…