Rosetta Stone and Google Settle Trademark Lawsuit
After three years of battle, Rosetta Stone, Inc., a language-learning software company recently settled its trademark lawsuit against Google over the Adwords advertising program. The…
internet advertising
Internet Ads in Antitrust Controversy
Craigslist.org is in antitrust controversy according to a lawsuit with 3Taps, Inc. on monopolization and unfair competition claims. Craigslist.org is a popular website for people…
Simplicity
John Maeda, at Rhode Island School of Design, focuses on imagining how design and technology can bring clarity to leadership in years of social…
Traditional Media Slowing While Internet Ad Spending Booms
Many media sectors throughout the world slowed during the first half of this year. Understandable considering the hardship in the global economy. However, according to…
How Google and Facebook are Enhancing the Web Ad Experience
Facebook and Google have both announced new advertising formats. Each company hopes that its new format will enhance the user's experience, and provoke engagement between…
Kraft Lunchables are Adapting to Demands of a More Health Conscious Culture
Sales of Oscar Mayer Lunchables stayed flat from the year 2000 up until just last year, where its sales went up 11.56%, earning $569 in…
Digital Marketing Investment Paying Off for Publicis
After several years of investing heavily in digital marketing companies, marketing company Publicis Groupe, which is based in Paris, feels like all of its investments…
New Search and Advertising Hybrid Unveiled by Yahoo
In the last two years, Yahoo lost four percent of its share of the search engine market in the U.S. It has now introduced a…
Twitter To More Than Triple Ad Revenue In 2011
Twitter, the micro-blogging phenomenon with an estimated 200 milion users, is set to earn $150 million in ad revenue in 2011, according to eMarketer. Last…
Social Networking Advertising To Reach $4.6 Billion In 2011
Advertising on social networks like the popular Facebook and Myspace, among others have become an increasingly important part of advertising. With an estimated 500 million…
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