Yahoo Makes Efforts to Increase Profits with Mobile Advertising
Summary: The Internet Company Yahoo is making attempts to be more competitive again by increasing ads and reducing employees. Yahoo used to be a popular…
mobile advertising
Spectrum for Mobile Available
Twelvefold Media, which is a media company known for helping brands to reach their specific targeted audience as a means of grasping attention from the…
Mobile Advertising Matures
Mobile advertising is continuously growing as more people use smart phones and depend on their mobile phones for just about every source of entertainment. As…
Apple Changing Terms for iAd Program
Last July, Apple Inc launced iAd, which is a service for selling advertisements in mobile applications on iPads, iPhones, and iPod touches. Apple is losing…
Political Ads Reach Mobile Phones
Advertisements have reached iPhones and Androids recently, especially if you attended the Minnesota State Fair in 2010. If you were waiting in line to purchase…
Mobile Advertising Trends
One of the quickest growing industries in the world is that of mobile advertising. It is estimated that spending for mobile advertising will reach $4…
Mobile Ad Targeting Company OneRiot Purchased by Walmart
Walmart is buying OneRiot, a mobile ad targeting company as part of its plan to increase it's competitiveness in e-commerce, especially against the likes of…
Apple Expanding iAd to Japan
Apple and Japan's largest advertising agency, Dentsu Group, announced that they will work together to expand Apple's iAd mobile advertising network to Japan in early…
Smaato Predicts US Mobile Markets To Reach $5 Billion
Smaato, a mobile ad optimization company, has released new data regarding the US mobile advertising market. The company predicts that the mobile ad market in…
Amobee Named Most Valuable Mobile Advertising Company
Business Insider has named Amobee Media Systems as the most valuable mobile advertising company. Already the world's largest mobile advertising platform, Amobee is the only…
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