Yearly Archives: 2010

The Advertising That Sells

All the diversity of advertising texts can be divided into four main groups: informational, reminding, urging and persuading.Informational texts should be simple and brief. Reminding texts are succinct. Urging texts should repeat the name of the product many times. Persuading texts emotionally concentrate the reader’s attention on the advantages of the product. The key elements of all the advertisements.
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