Yearly Archives: 2010

Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.

Need advice? Need help in conquering a particular challenge? Hire a consultant! Professional consulting has become one of the fastest-growing segments of our society. What do consultants do? They provide information and advice in exchange for a fee. They can be found under a variety of names: accountant, psychologist, architect, designer,attorney, consulting engineer. Almost everyone within a society uses their services in one way or another. What each of these consult...

“Thank you for calling XYZ Company. Your call is important to us but not important enough for us to answer it. Please hold for eternity or leave a message and a representative will contact you as soon as it is convenient for us.” If you’ve ever used the telephone to contact a business you can relate to the frustration that can result from voice mail or automated answering services. Undoubtedly, when they first became “the way to do business” it was extremely annoying; how...

Information about ice cream franchises. Get the info you need about ice cream franchise investments and see if a business like this one is best for you.

There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release. That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead: ...

Looking for restaurnat jobs or a head hunter to help you find a job in the restaurant industry? Well then this is the article for you. Chalk full of hints and tips to help you with your online search.

An individual, or group of individuals can form a company and offer the greatest product or service known to man, but if they haven't performed due dilligence up front in planning and implementing a robust customer support system, they're going to be in for some tough times.

Have you seen any customer service miracles lately? If you work with customers in retail, there are several rules you must follow to ensure that your customers keep coming back.

Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business.

So you have a new and bright web site that you will be putting in circulation very soon, you will need advertising for this site to make a big splash on the market. How does one go about writing a big press release for an impending site introduction?