Yearly Archives: 2010

Each initial contact we make with a prospective customer can make or break not only that sale, but potentially dozens more.

Your media pitches can go straight over the plate. With a little forethought, and a few tips, you can throw fewer balls and more media relations strikes.

After the success of the Million Dollar Homepage, people have been puzzled by the amazing effect of pixel advertising. The idea, which most people regarded as crazy, has a great marketing concept leading to its success. Thomas King will have a detail analysis of the strategies forming this concept including the downside. There will also be an introduction about a newly proposed idea after the pixel ads.

The press release is the most underutilized yet most powerful method of promoting one's business. It is amazing that so few businesses write and distribute press releases. Learn how you can incorporate this free promotional tool into your marketing plan.

Every fundraiser group struggles with the impossible quest of finding the ultimate all-in-one fundraising idea. However, the best idea doesn't have to be too crafty.

Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.

The logo must be suggestive, but not too open to interpretation. The message that it transmits must be ambiguous enough but without leaving room to wrong interpretations.

There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release. That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead: ...

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