Yearly Archives: 2010

Media professionals prefer online media rooms and the Internet for researching stories. Many publicists are still using hard copy press kits and e-mail attachments. Online press kits are how technology is making a publicist's job easier and more effective.

Virtual Assistant job opportunities are out there, you just have to know how and where to find them. Here are some ideas to get you started: 1. Your Current and Former Employers The first place to start is your current and former employers. If you are currently working or have worked for someone, let them know about your company and what you are doing. A plus to "advertising" with them is that they already know you, your qualities, your personality, and the quality of w...

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A blog, short of web log, is an interactive web-based journal that encourages participation from viewers. It looks like and does everything a website does and more! A blog serves as an excellent supplement to your website and other marketing efforts.

When you give your customers a service that is way out of the normal, two things happen: your customers come back again and again; and your job becomes a source of pleasure. This article shows you how to do it.

Many organizations actively engage in 'Issues Management.' For most, this involves scanning the news, developing communications strategies around relevant issues and trends, and then communicating their messages back through the media. However, effective communications is more than just managing issues through the media. Companies and organizations must also be aware of their external publics.

Learn the difference between public relations success on the Internet that increases your ROI and the public relations errors that are costing your company a bundle.

When it comes to services I sometimes wonder if the asking price is really worth it. I can usually find the service that I am looking for online. Then I have to look around to find witch one is going to give me the most for the money. Well I have found that if I go with the low ball guy, he is reeling me in for a huge sales pitch to asks me to spend more than I would with the high roller guy. Maybe that’s where I should have started my search. Then again I wrote an articl...