Yearly Archives: 2010

The 3 Golden Rules professional Graphic Designers don’t want you to know about

Ever wondered how some graphic designers always manage to produce beautiful looking designs for their brochures, website designs, logo designs? Talent...yes, it helps but there are a handful of more important things you can do that will have even complete beginners producing award winning design.

Retail Store U-Scan Machines: Self-Serve or Voluntary Part Time Job?

Do many of us realize that we are working an unpaid part time job for the grocery stores and some home appliance stores? We are ringing up our own goods, are not getting any price discount for doing so and are saving these retailers money. Each self-serve lane contains two to three self-serve scanners. Retailers have an average of two to four self-serve lanes. Retailers are saving each store an average of four to eight cashiers’ salaries per store. One attendant is assigned to these self-service machines. Hypothetically, if stores are paying full time cashiers $7 per hour, they are now saving $14,000 annually in wage expenses for each cashier that they do not have to hire. Multiplied by four to eight cashiers, each store saves $56,000 to $112,000 per year on wage expenses. This simple calculation does not even count other benefits that companies pay to their cashiers, such as healthcare, vacation pay, sick pay, 401(k), pension benefits and tuition assistance.

Your Advertising Does Not Have To Be Boring

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed. ** Consider the photo id Think about a "photo id" for a minute. Its most dominant ...
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