Yearly Archives: 2010

Famous is as famous does and the famous get known through publicity. Yes, that's right, fame doesn't discover you, you create it through strategic campaigning. What's more, the techniques for increasing your exposure are not as difficult to attain as you might think. A great publicity campaign starts with courage, then planning, and lastly, it succeeds through persistence. If you're not sure why you should seek fame, consider fortune because the two go hand in hand. Fame w...

Clients work with professionals whom they trust. Building ttrust is an ongoing process. Here are 10 wyas to build trust with both old and new clients.

I have set up two internet retail businesses in my spare time and this series of articles pass on my experience and lessons learnt. This articles covers conversion rates and answers a readers letrter about what to sell.

EDC Gold and diamond was introduced originally in the 2006 by two internet entrepreneurs Craig Garcia and Michael Corcoran.

What separates the successful from the unsuccessful in business? Many characteristics and habits are common to those who excel in their entrepreneurial pursuits and how they manage failure is one area where perspective plays a powerful role.

I have set up two internet retail businesses in my spare time and this series of articles pass on my experience and lessons learnt. When I was thinking about starting an internet business there were a few things that were must have requirements.

If there ever was a living, breathing version of the American Dream, it would be Farrah Gray.

If we put all of our focus on processes, systems, strategies and procedures we may lose track of something very important. Customers are people first.

So you have a new and bright web site that you will be putting in circulation very soon, you will need advertising for this site to make a big splash on the market. How does one go about writing a big press release for an impending site introduction?

Jo knew that events could be advertised in the Trade Magazines linked to her company's line of business but, as a newcomer to event organization, with a non-existent advertising budget and with no marketing expert at her elbow; where should she begin? Some of the best advertising you can get is editorial written about your event or your company. Print media like trade journals, magazines and newspapers are often looking to fill their pages and you may have noticed that art...