Yearly Archives: 2010

Information, delivered by experts in a straightforward fashion, is too often reminiscent of a classroom lecture – Boring! However that same content, deliver with passion, purpose, urgency, spirit and conviction can move people to action and move you to the top of the news media’s first call list.

Honoring individuals for their achievements may say a great deal about the person but can also demonstrate the sincere appreciation of the one awarding and recognizing the recipients’ success.

If we put all of our focus on processes, systems, strategies and procedures we may lose track of something very important. Customers are people first.

This week I present 26 little ideas to help you respond to complaints and difficult customers with much more ease….the ABC’s of Customer Recovery.

If there ever was a living, breathing version of the American Dream, it would be Farrah Gray.

Can the simplest life lessons apply to our sales careers?

Pictures paint a thousand words. However, if the picture is ambiguous how can it convey the right message? How can we paint the pictures?

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed. ** Consider the photo id Think about a "photo id" for a minute. Its most dominant ...

There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release. That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead: ...

Ralph Waldo Emerson said “Life is not so short but that there is always time enough for courtesy.” I spent an interesting hour at the dentist’s office yesterday and the time actually flew. I found it fascinating and almost entertaining watching the young woman at the front desk. I guess I’m accustomed to being greeted by a receptionist with a smile and an attitude that conveys ‘thanks for coming to see us, not them’.