Yearly Archives: 2010

Here is an advertising design idea that will challenge you to make imaginative ads rather than boring ones. I call it the "Photo ID Design Model" and it is a very useful device if you create advertising for your company or organization. It is one of the easiest and most effective ways to create a striking ad, banner or poster. And it will almost always give you a result that gets noticed. ** Consider the photo id Think about a "photo id" for a minute. Its most dominant ...

After the success of the Million Dollar Homepage, people have been puzzled by the amazing effect of pixel advertising. The idea, which most people regarded as crazy, has a great marketing concept leading to its success. Thomas King will have a detail analysis of the strategies forming this concept including the downside. There will also be an introduction about a newly proposed idea after the pixel ads.

A flyer is a great way to communicate; it is also a quick and easy tool for relaying information. It is important that your flyer should capture the attention of your target audience with it bold captions and an intriguing design.

Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business.

“Thank you for calling XYZ Company. Your call is important to us but not important enough for us to answer it. Please hold for eternity or leave a message and a representative will contact you as soon as it is convenient for us.” If you’ve ever used the telephone to contact a business you can relate to the frustration that can result from voice mail or automated answering services. Undoubtedly, when they first became “the way to do business” it was extremely annoying; how...

Look for word pages for a cost effective form of advertising

Ralph Waldo Emerson said “Life is not so short but that there is always time enough for courtesy.” I spent an interesting hour at the dentist’s office yesterday and the time actually flew. I found it fascinating and almost entertaining watching the young woman at the front desk. I guess I’m accustomed to being greeted by a receptionist with a smile and an attitude that conveys ‘thanks for coming to see us, not them’.

A brief history of the modern day flyer and its opriins in the first hand made posters of the late 1800s.

Every website needs traffic in order to generate business. Without traffic, your product will never be seen by the general public and your Internet Business is doomed for failure.

There's a clear way around press release failure and it's called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release. That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it's never - ever - worked. I no longer try it and suggest you don't either. It's a waste of your time and all of the editors. Instead: ...