Yearly Archives: 2010

Need advice? Need help in conquering a particular challenge? Hire a consultant! Professional consulting has become one of the fastest-growing segments of our society. What do consultants do? They provide information and advice in exchange for a fee. They can be found under a variety of names: accountant, psychologist, architect, designer,attorney, consulting engineer. Almost everyone within a society uses their services in one way or another. What each of these consult...

Every fundraiser group struggles with the impossible quest of finding the ultimate all-in-one fundraising idea. However, the best idea doesn't have to be too crafty.

Somehow, the press release has taken on a magical reputation as the alpha and omega of publicity. Wanna become rich? Send out a press release. Wanna become famous? Press release. Wanna get on the cover of Newsweek? Press release.

You have spent a lot of time creating an online presence. You have virus protection and maybe a firewall to protect the security of your system, you have located a web host to manage your online presence, then you define the direction of your site and work at developing a look that is appealing and a format that is easy to navigate.

You know that old saying? Build it and they will come? True, it’s a line from a ‘90’s baseball movie “Field of Dreams”, but that adage still holds true in the world of niche directory websites.

Ralph Waldo Emerson said “Life is not so short but that there is always time enough for courtesy.” I spent an interesting hour at the dentist’s office yesterday and the time actually flew. I found it fascinating and almost entertaining watching the young woman at the front desk. I guess I’m accustomed to being greeted by a receptionist with a smile and an attitude that conveys ‘thanks for coming to see us, not them’.

Press releases are informative and objective pieces which are supposed to be newsworthy, and are circulated in PR wires for pickup by various news groups and editors. This article will give you some tips about how to write killer press release to get massive free publicity for your business.

Sometimes, a great product is not enough to get the attention your company deserves from the public. Sometimes, you need to make waves the right waves in order to get noticed and employing a public relation firm can help you gain your place in the limelight.

Each initial contact we make with a prospective customer can make or break not only that sale, but potentially dozens more.