Yearly Archives: 2010

You can get a better response from reporters and editors, if you follow a few simple guidelines in writing your news release. Appropriate content, an interesting headline, a packed first paragraph, polished wording, using a standard format, and by being prepared for questions.

When you spend time with Mary Stengel Austen, you come away with one feeling. "That woman is affable." After thinking it over, you might find other words which describe her: smart, realistic, enthusiastic, tough minded...

When you meet Dudley and chat with him, you really get it. He's a traditionalist, like the steps and the beams on the ceiling. He's confident and assertive, like the stately furniture and the offices themselves.

Examines essential principles of the writing and composition of the press releases and provides an insight into the main steps of this process.

Webloyalty rewards their clients and, in turn, their clients' customers for sticking with an e-commerce provider and giving them their valuable repeat business. You've seen similar programs, but in this case Webloyalty truly values consumers and provides excellent membership programs and service guarantees. They promise good service and they keep that promise.

Drug company money influences and corrupts research. That is a given. What is less understood is why drug manufacturers spend billions for research on off-label uses for their products - uses that were never cleared with the FDA when the drug was submitted for approval. Off-label use allows drug companies to get "through the back door" what they could never, and I mean never, get away with by going directly to the FDA for approval for a new use of a product - what is known today as an off-label use. You would hope that researchers wouldn't corrupt the commercial experimentation of a new, or off-label, use of a drug to treat children by covering up their consulting fees from Big Pharma. But that's what happened.

Tiny pieces of paper are powerful.

Do you dream of getting rich or do you want to be rich? There is nothing wrong in dreaming of getting rich; except that you will get the dream, not the real thing. There are three steps to wealth. I am reaching only the first one (so far), and I will speak only about what I know. The first step to getting rich? A family income of $50.000. It may be more or less, depending on your location. Why is it the first step? Because from that point you will be able to inves...