Yearly Archives: 2010

A lot of companies nowadays are coming up with various customer loyalty programs to ensure bigger profits for their companies. This may seem to be quite a worn idea already for a customer loyalty program but people, no matter how wealthy they are, actually enjoy getting freebies every now and then. 1. The Concept Let’s try to further discuss the concept behind this customer loyalty program. With a rewards-based customer loyalty program, the customer will have fun spend...

A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth: 1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...

For every seminar, conference, and annual event held across the world, there is usually a wordy, poorly designed logo to accompany it. It seems that no matter how much the design community does to impress upon people the importance of a good logo design, it seems as though event planners must not hear it.

You've put months into having your trade show booth designed. Now it's finished or very close. You walk around your new booth like a proud parent when it suddenly dawns on you; you need promotional handouts to go with it! Where to start, though?

Would you like me to give you a formula for...success? It's quite simple, really. Double your rate of failure... You're thinking of failure as the enemy of success. But it isn't at all...You can be discouraged by failure - or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that's where you'll find success. On the far side of failure. Thomas J. Watson, Sr.

How many companies are finding their IT investments are a major blocker to releasing the benefits of Lean Manufacturing and why a new planning approach is needed.

Postcards are still part of our modern system of communicating. That fact we cannot deny.

Brochures have been around for quite sometime and they have been efficient in promoting a product. They help improve your business visibility in the community.

This Article explains what fax broadcasting is and gives the readers some advantages of using fax broadcasting in their business over more ‘traditional’ methods of marketing communication

Finding offshore customers for a call center startup is a difficult proposition. The real challenge, however, comes afterwards - delivering and meeting the expectations of those customers! First things first though - how to go about finding your initial customers? The first question that you need to ask yourself is why some organization should outsource work to you?