Yearly Archives: 2010

For every seminar, conference, and annual event held across the world, there is usually a wordy, poorly designed logo to accompany it. It seems that no matter how much the design community does to impress upon people the importance of a good logo design, it seems as though event planners must not hear it.

A lot of companies nowadays are coming up with various customer loyalty programs to ensure bigger profits for their companies. This may seem to be quite a worn idea already for a customer loyalty program but people, no matter how wealthy they are, actually enjoy getting freebies every now and then. 1. The Concept Let’s try to further discuss the concept behind this customer loyalty program. With a rewards-based customer loyalty program, the customer will have fun spend...

Postcards are still part of our modern system of communicating. That fact we cannot deny.

A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth: 1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...

One of the keys to Internet Marketing success is finding and exploiting underused niche markets. Once you find these niche markets, here is what you must do: 1. Collect e-mail addresses. This will be the key to your online niche business. When you are collecting e-mail addresses, you not only sell to your niche prospects immediately, but you can sell them other products in this particular niche market over and over again. You must collect e-mail addresses! 2. P...

* What are the advantages and disadvantages of pop-up exhibits? Pop-up displays are fairly lightweight and compact. They can be folded into one or two cases. These displays are also easy to set up. Pop-up displays offer little in the way of flexibility, however. Because the frame must be fully opened to be stable, users cannot adjust the frame to fit smaller or larger spaces. * What are the advantages and disadvantages of panel displays? A panel display usually ...

Would you like me to give you a formula for...success? It's quite simple, really. Double your rate of failure... You're thinking of failure as the enemy of success. But it isn't at all...You can be discouraged by failure - or you can learn from it. So go ahead and make mistakes. Make all you can. Because, remember that's where you'll find success. On the far side of failure. Thomas J. Watson, Sr.

This Article explains what fax broadcasting is and gives the readers some advantages of using fax broadcasting in their business over more ‘traditional’ methods of marketing communication

Finding offshore customers for a call center startup is a difficult proposition. The real challenge, however, comes afterwards - delivering and meeting the expectations of those customers! First things first though - how to go about finding your initial customers? The first question that you need to ask yourself is why some organization should outsource work to you?