Yearly Archives: 2010

A lot of companies nowadays are coming up with various customer loyalty programs to ensure bigger profits for their companies. This may seem to be quite a worn idea already for a customer loyalty program but people, no matter how wealthy they are, actually enjoy getting freebies every now and then. 1. The Concept Let’s try to further discuss the concept behind this customer loyalty program. With a rewards-based customer loyalty program, the customer will have fun spend...

Today, poster printing uses different printing technology – from traditional spot color methods to sophisticated digital on demand printing.

Brochures can help businesses became well-known and showcase themselves effectively.

How many companies are finding their IT investments are a major blocker to releasing the benefits of Lean Manufacturing and why a new planning approach is needed.

A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money's worth: 1. Be distinctive. You'll land your company in expensive legal hot water if you attempt to steal or encroach on another company's identity. Apart from legalities, you tend to ge...

One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a tech issue far beyond our e-Marketing topic. What is important to us, e-Marketers, is to be aware of this facility web servers have and use it towards making online campaigns more efficient. Hour targeting is especially useful when: - we already know the online buying habits of our target; - we w...

Everybody who owns a website needs traffic. The best traffic everybody agrees is free search engine traffic.

This Article explains what fax broadcasting is and gives the readers some advantages of using fax broadcasting in their business over more ‘traditional’ methods of marketing communication

Finding offshore customers for a call center startup is a difficult proposition. The real challenge, however, comes afterwards - delivering and meeting the expectations of those customers! First things first though - how to go about finding your initial customers? The first question that you need to ask yourself is why some organization should outsource work to you?