Yearly Archives: 2010

3 Popular Niche Marketing Misconceptions

Specializing in Niche Markets has never been as crucial as it is today. Long gone are the days when you can target general, broad markets and make money from them. To make money in today's Internet Marketing environment, one must specialize in well defined niche topics. Lets examine a few misconceptions when it comes to niche marketing. Misconception #1: You do not have to be an expert in the Niche field you choose! Everyone says you should only choose a Niche tha...

Ideal Customers – What Do They Look Like?

It's such an easy question to ask: "Who's your ideal customer?" And it can be so challenging to answer! After a presentation I gave last night, one of the attendees approached me to say she had two ideal niches she loves to work in and yet because she wants both, she's struggling to reach either one. I'm not surprised. My point is that not all customers are created equal. You must research and identify who is the right customer for you. If you are lucky, they'll find you....
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