Yearly Archives: 2010

With the many ways to advertise, it is easy to sometimes be in a rush to just get something out somewhere. But, no matter where you plan to advertise, there are several basic fundamentals that will help create advertisements that are effective and profitable. Here are three that will get you headed in the right direction. 1. First on the check list is; is your unique selling position (USP) clear and provoking? You need to find out what makes your business different from...

People opt for internet advertising methods because practically half of the world's population knows HTML. If you have your own business, you have to decide on what internet advertising method works for you. Ask yourself what are you going to avail of: the expensive internet advertising methods or the cheap ones? Others will pipe in "expensive!" immediately, but they don't know cheap internet advertising method attracts great benefits as well. Here's the lowdown and a com...

Here are 10 misconceptions by companies about entering overseas markets. 1 If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always about quality, then why doesn't everyone always buy the best product? 2 English is the universal language, so we can simply sell in English. This speaks to several issues: Does everyone in the client organization speak, r

Any x by y matrix plan has one big risk... but also one big advantage.

First in a series of three articles Regardless of your law firm’s focus – criminal, civil, corporate, family, business, etc. – the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And waiting to get serious about marketing until that major case is wrapped up is way too late.

Nothing happens in business until a sale is made. Marketing is simply about getting new customers and keeping them. If you’re not doing something everyday to market and promote your business, your competitors are. Here are ten easy-to-implement tips to effectively market and grow your business: 1. Partner with large email database list owners and offer to cross promote each oher. The list owner will advertise your event, product, or service to their email database and you’...

I just bought a product after being on a list for over two years. I hadn't spent one red cent with this guy for two years, but like clockwork, his e-mails just kept coming. Day after day after day. Week after week. I finally gave in and purchased his product recently (it's in a field WAY outside marketing). Why did I stay on his list for so long? And why did I finally pony up the cashola for his product? It's because he had taught me to respond. Just like he taugh...

Begin your enterprise by cleaning out your own attic, closets and basement or garage. Talk with your relatives and friends; tell them what you're doing, and ask for donations (or at least consignments) of unwanted items.