If your business card isn’t doing what it’s supposed to do – helping the receiver remember you in a desirable way, leaving behind a strong, positive impression of you, your company and your product or service – then it’s a failure. It stinks.
And if you’re reading this article, it probably does. Stink, that is.
Wonder how can I make that prediction, without ever having seen your business card?
Two reasons.
First reason. People keep business cards that have value —...