Yearly Archives: 2010

Contests can be an exciting part of a marketing campaign. But contest management and the attendant need for mailings database management must be considered before selecting a contest as part of any marketing campaign.

Every day I talk with professional service providers who do great work, have a valuable service that really helps people…and struggle to get their services used as much as they’d like. They get a lukewarm response after an initial conversation while networking, the referrals come in but don’t convert to real business as often as they’d like, and they can’t seem to get prospects to see them as that much better than other professionals offering similar services.

This article explains how marketers of all skill levels can achieve great results in marketing their products and services.

You may have a niche marketing website that just isn't producing sales for you at the rate at which you had hoped it would.....or maybe it isn't producing any income for you at all or it could be that you haven't actually figured out that what you are selling is, in fact, a niche market product. You might need to do a little 'tweaking' and modify your strategies somewhat to get the site performing better.

In post liberalisation India the healthcare industry is waking up to the fact that the consumer has to be pursued and enticed into visiting healthcare facilities of a particular brand and to buy healthcare products of a particular brand.

Everyone needs targeted visitors to their websites and tis could proof, at some times, to be a very tough job to do. You hear that you need to do one thing from this guru and the other guru tells you to do another. It gets confusing at one point.

Every product has a natural life cycle and a season where it sells best: some early buyers come at the beginning, and then the mass of buyers come. Prices peak and retailers begin running out of stock. Sales slow, and trickle down to a few last-minute shoppers. As an online seller, it’s critical you prepare for the natural retail cycles throughout the year. With some simple strategies, you can make the most of the opportunities presented by the changing seasons: 1.Keep ...

A Sale is considered closed when the buyer and seller reach agreement on terms for the buyer to take ownership of a product or service. To get to this stage, the seller normally has to “close” the sale, by asking the buyer for their business. This is where the buyer raises “objections”. Objections generally fall into three main types. This article will explore the types of objection, how they arise and how to overcome and avoid them. Part II will then discuss the 10 most...

It all seemed so easy. Just join up for a free affiliate marketing program and watch the money roll in. I don't know about you, but I feel for it. It had to work after all Rosalind Gardner made almost half a million dollars with affiliate marketing. Other people were getting rich. But after a few failed efforts I realize that I must be doing something wrong. I knew that rather than build a business on hype, I needed to start treating my business like a business. More and ...

It's difficult to reach your buisness goals if you don't have the right materials and/or the information to help your buisness reach the success it's capable of. These four insights will help you generate the buisness you've always dreamed of.