Yearly Archives: 2010

How to Earn the Right

Marketing your professional services is a lot like dating: you have to earn the right to be intimate. In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to build trust that leads to deeper levels of commitment.

How To Dominate A Niche With Little Marketing Knowledge

To make tons of money online, keeping things simple is the best approach. I see many people buying this product and that product to learn the latest tips and techniques etc. If you focus on the simple things that have worked for others, you’ll make a killing in just about any market. Here are just some of the things you can do to be successful in just about any market. 1.) Capture leads 2.) Learn your target market 3.) Pump money back into your business Any pers...

How To Create More Value By Giving Less Content

In this article I want to show you the exact reason why providing less content can prove to be better at building value for your readers than providing more content. First, let me ask you some rhetorical questions... Is an ebook that's 308 pages better than an ebook that's 102 pages? Is an audio file that's 327 minutes long better than an audio file that's 125 minutes long? Is a cheesecake that's three layers better than a cheesecake that's two layers? What do you th...
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