Yearly Archives: 2010

How do you build a list building system that funnels subscribers passively into your database day in and day out? Well, this one question is one of the major questions I get from many of my subscribers who are interested in building a responsive email list. The majority of my subscribers say that they built a marketable email list by using various tactics like ad swaps, articles, and solo ads. But their major problem comes in the area of sustaining their email list growth....

If you’re still managing your marketing promotion campaigns in-house, you should consider outsourcing to a promotional advertising and marketing firm that offers a complete variety of support service.

Let's face it, everybody has exhibited at a tradeshow and at the end of the show said, "I'll never do this show again". With the proliferation of trade shows these days, which show do you choose? Well, first of all you don't just choose one show and let that be your agenda for the year; you plan your schedule strategically. I would suggest, depending on your industry, let's take manufacturing for example, you choose no fewer than two shows per year and more, if warranted (mor...

Looking at News Feeds, you might think they’re some of the most complex things to set up. Nothing could be further from the truth. They’re actually super-easy to create once you have the system set up properly. You can break down the news feed system into a fast, low-cost system that you can do once, or several times over. First I’ll answer a few of your questions about news feeds. Then I’ll reveal the “secret” steps to setting up and profiting from a news feed. Com...

If you sell or do something weird, or something that entails an awful lot of "information training" for potential customers, something that is very "niche" and little known to the general public, or something simply new that hasn't had time to penetrate to the major markets as yet, you can sometimes feel that marketing is a real uphill battle. I've certainly felt that way for many years but I've just started on a new campaign which I call "presupposition marketing". In ...

Brochures are a good way to introduce new products or announce of new innovations concerning an existing product or service. Understand that although your target is to create a catchy brochure they still have to be informative as possible.

Do you feel that you're wasting valuable marketing efforts on tire-kickers: a large and growing market segment? They subscribe to all your free offers -- but leave their credit cards behind. Early in my business life, I talked to anyone and everyone, enthusiastically. I gave away classes, e-books, articles and more. But soon I was forced to confront the reality of opportunity cost. While I was chatting happily with the freebie-seekers, I lost the opportunity to update m...