Yearly Archives: 2010

In Marketing You Need To Focus On The Benefits

In this marketing article I discuss the most important element of marketing - turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features. So what is a benefit compared to a feature? A benefit explains how a product or service will help a person. If I buy this product, how will it make my life better? Will it save me money? Will it make me feel better about myself? Will it make my li...

7 Strategies & Benefits Of Using Online Coupons

1. Increased Traffic - Introduce your business to new customers and send a reminder to your existing customers, driving traffic back to your store, office or Web site. Give your customers and prospects a reason to choose your business over the competition by offering exclusive coupons and discounts. 2. A Larger Email Marketing list - Make your customers or visitors sign-up for your email newsletter before they are able to receive your coupons. That way you'll have an oppor...

Merchant Services Account

Can a Merchant Services Account really help your company to grow? Dozens of satisfied business owners claim it can, and they eagerly support this type of service for use with many kinds of companies and enterprises. Basically, a merchant account will allow you to collect credit card payments from your customers in a variety of ways. You’ve probably heard all about these from other company owners in your area, but if not, here is a basic rundown of what to expect. Getting ...
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