Yearly Archives: 2010

Writing a business plan can be a lot of hard work or it can be great fun. An effective plan can help your company to greatness. A poor one can lead you out of business. No plan is like asking to fail before you even start. Not every business needs a 200 page bound business plan. However every business needs to have some idea of where they want to go and how they are going to get there. This article covers some key insights into writing a business plan that get your busine...

Branding is a business practice every business big and small should include in their marketing efforts. Learn some simple techniques to increase your brand presence.

There it is. That blank screen with the little blinking line. And everything sounds so mundane. Jake’s Bakery will serve the best cakes in the county. (Yawn.) I researched the industry and found that it is fail-proof. (Yawn.) We came together to form a really good business. (Yawn.) It’s kind of like, “Hey, what’s your sign?” Everybody knows why everybody is here, but can’t I come up with a better opening line? Even the most prolific writers get blank screen-itis. T...