Yearly Archives: 2010

Effective production involves an attention to detail and a commitment to quality that is illustrated every step of the way, including the use of a final examination.

RFPs are a stepping stone to getting business. So it's good to know what they are and what goes in a well-written one.

Catalogs should be complete with the information your target customers would want to know. But information alone is not enough, there should be images included to give the customer an idea of what the products look like.

For every catalog printing project, it is important to plan carefully and effectively lay down your ideas and designs in order to create a catalog that efficiently presents your products or services.

Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here’s why. Headache #1: Competitors all seem the same Put yourself in the mindset of a customer and go shopping for a company that provides what you sell. Do all the options seem ...

Of course, we all majored in recognition skills at high school. Being positive comes as second nature to everybody and we never focus too much on faults. Unfortunately there the fairy tale must end. Complaining, it seems, is a much more developed skill than praising and many people find it difficult to be only positive. It is as if they can't help themselves adding a crushing blow. Like Carolyn Burnham (Annette Bening) in "American Beauty" when she praises her daughter Jane (...

All firms need to establish a strong brand in order to effectively compete with and be distinguished from other companies similar to theirs. A new and effective method of brand promotion, private label drinking water, is becoming very popular, particularly for small to medium sized companies.

Rita Davenport had been given a free hand to design and manage an exhibition stand for her company. The Marketing Director had briefed her extensively on the overall idea and left her with an open brief to produce something that would attract customers, dealers and the trade press. Rita walked out of the meeting feeling inspired but not quite sure what to do next. Once you understand clearly what the sponsor needs the stand to achieve, you can go about the business of desi...