Yearly Archives: 2010

Your Degree In Recognition Skills

Of course, we all majored in recognition skills at high school. Being positive comes as second nature to everybody and we never focus too much on faults. Unfortunately there the fairy tale must end. Complaining, it seems, is a much more developed skill than praising and many people find it difficult to be only positive. It is as if they can't help themselves adding a crushing blow. Like Carolyn Burnham (Annette Bening) in "American Beauty" when she praises her daughter Jane (...

Brand Your Exhibition Stand For Maximum Impact

Rita Davenport had been given a free hand to design and manage an exhibition stand for her company. The Marketing Director had briefed her extensively on the overall idea and left her with an open brief to produce something that would attract customers, dealers and the trade press. Rita walked out of the meeting feeling inspired but not quite sure what to do next. Once you understand clearly what the sponsor needs the stand to achieve, you can go about the business of desi...

Brand Your Business

You may have heard something about ‘branding’ in regards to marketing, but perhaps you’ve wondered what that means exactly. Sometimes it is better to explain something in relation to something else. That’s what I am going to do – so first I will start with ‘positioning’. You also may have heard that term, but also did not really know what it meant. ‘Positioning’ is a marketing term that means to take a product or service and “position” it in the mind of your prospects/clie...

Your Very First Steps To Outsourcing

Eventhough the concept of outsourcing has been around for years, its implementation often incorrect and misled. Outsourcing is NOT about having jobs done by other parties. Outsourcing is about having the best talent and resource to do some tasks, so you can concentrate on more strategic ones. The distinction is obvious. Your strategic tasks is the most important things you need them to be done to grow your business. You do not want to be distracted by other repetitiv...
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