Yearly Archives: 2010

Brand Management – Beyond Marketing

In the past, the management of an organization's brand has usually been the sole domain of the organization's marketing team. However, with the evolution of the Internet and people's need for instant information, there is a greater call for public relations professionals to become more directly involved with an organization's brand management.

Peddlers, Strawberries And Motives…

Most everyone earns a living doing something - working for an organization or peddling something. We are the peddlers. That is, all of us who have something remarkable (we hope) for others. Something we believe in - products, services, ideas and programs - that we hope a few people like us will try, buy, and be happy they did. Now there are all sorts of peddlers. There is the peddler who shows the fat red strawberries at the top of the basket. You get wide-eyed when ...

Asset management journal guide

Diligently managed assets of a business organization can make a lot of difference in its profit percentages. Judicious control over all tangible and intangible assets of a company makes sure that there are no leaking funds in the organization and all assets are utilized at maximum capacity.

Work At Home Directories – Why Use Them?

Work at home programs have grown in popularity over the past (5) five years. You have access to millions of people with a simple click of a mouse button. Due to this growth a niche in the market place was created and that is the work at home directory web sites. The will compile a list of researched programs on their sites broken down into different categories for your convenience.

To the Salesmen Who Have Prejudged Me. . . . I Want You to Know the Costly Mistakes You Made

Salespeople who prejudge prospects based on appearances, the car in the driveway or the home they live in are missing out on some of the best clients. Having experienced this personally, I hope the two salesmen who decided I couldn’t possibly be a buyer are reading this. They never knew how much they lost.
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