Yearly Archives: 2010

Greater Conversion — Three Things Everyone Should Do to Get More Sales

January 13, 2010
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Many more people want to buy your product or service, but they don’t end up doing it! That’s because many companies are stuck in the print marketing mindset, and don’t realize that there are a couple simple things that they can do online to increase their conversion rates. In this article, I’ll outline three easy to implement changes that will take those extra sales right to the bank!

Global Differential Pricing

January 13, 2010
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According to IMS Health, poor countries are projected to account for less than one quarter of pharmaceutical sales in 2002. Of every $100 spent on medicines worldwide - 42 are in the USA, 25 in Europe, 11 in Japan, 7.5 in Latin America and the Caribbean, 5 in China and South East Asia, less than 2 in East Europe and India each, about 1 in Africa and the Commonwealth of Independent States (CIS) each.

Principles of Productivity and Operations Management for Small and Mid-size Business

January 13, 2010
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For this article, I selected a sector that has not been covered by authors and could hardly be found in books for Operations Management. I find this topic’s importance and significance to the global economy, and the Western, in particular, very high. Authors and advocates (e.g., Schroeder, 2004) dealt with the large enterprises, from both the manufacturing and service sectors; the smaller firms, known as Small Business, Minority Owned Business, SME (Small and Medium-size Enterprise), or SMB (Small and Medium-size Business), have been virtually ignored by them.

Getting The Most Out Of New Sales Leads

January 13, 2010
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Employing Effective Sales Techniques When selling anything, there are 5 basic stages of action that a salesperson must induce from a potential customer to make that sale. After you’ve obtained your lead, be sure to follow these guidelines. They are: * Attention: You must get the potential customer focused on your product through prospecting or advertising. * Interest: Now you must keep their attention and develop their need to know more; this is often done through an...
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