Yearly Archives: 2010

Sales—Using The Law Of Expectancy

Studies in persuasion technology show that what you expect tends to be realized. I call this the Law of Expectation, which is also one of the tenants of sales. As a sales professional, your expectations influence reality. I recently came across a movie called, "What the Bleep Do We Know?" It explains how our thoughts and intentions shape our reality. If you haven’t seen the movie, I urge you to do so. (You can go to http://www.whatthebleep.com/ to learn more.) The mov...

Outsource – CPAs’ big decision for tax season

CPAs are missing out on the wonderful opportunity to benefit from outsourcing and growing their practices and enhancing their professional profile. Outsourcing has been a pillar of business growth for many years in other sectors of the business world. The negative publicity given to outsourcing due to political reasons has created resistance towards outsourcing and some really great opportunities are being lost by the accounting industry in this delay.
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