Yearly Archives: 2010

Making The Most Of Your Direct Selling Holiday Season

The holidays are fast upon us and as work at home moms we know how it feels to have just one more thing to think about! Meant to be a time of excitement, joy, memories and fun, often the holidays drive the home based business mom over the edge and into the land of stress and craziness. But you, Direct Sales Mom, have what many of those stressed out moms need this time of the year. You have the gift of GIFTS! Without having to battle the lines at Kohl's or the mall, moms ca...

Make Customers Come Back – Winning Customer Retention Strategies

Customer Retention marketing is a tactically-driven strategy to keep relationships with customers going and increase customer interest. This strategy relies on the study of customer behavior. Here are the basic tenets of a marketer that seeks to increase customer retention: 1. Past and Current customer behavior This is the best predictor of how customers will behave in the future. They are the characteristics marketers should most often look at. Analyzing customer tend...

Low Cost Advertising And Scams On The Internet

“A business without a sign is a sign of no business”. This is an advertising banner or quotation that can be seen in large billboards along the roads and on the side or top of buildings that is vacant. Television and radio would say, “This program would not be shown or be heard without advertisement”. It is true since most of us are watching the free television channel and programs are produced by payments of advertisements. Business owners understand how important an adv...

Love My Dentist

I love my dentist! When is the last time you could say that about yours? True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do. So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has more private pay clients than they can handle and is a referral-receiving machine, are marketing lessons we can all take to the bank.
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