How culinary senses can be best marketed.

If you want to sample the most expensive sushi money can buy, but can’t afford it or don’t want to consume an endangered species, sensory marketing can create the whole experience for you. Food and drink are naturally at the forefront of sensory marketing, but the focus is not just on taste and smell. Courvoisier cognac has developed a whole marketing program called “Le Nez de Courvoisier” to exploit the various tastes and aromas of the drink.

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How Courvoisier and Unilever Manipulate the Senses