Monthly Archives: July 2014

The term "marketing company" can mean a lot of different things to a lot of different people. To further complicate things, after agreeing on what the term means you still have to find the right marketing company to suit your needs.

I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services. It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:

Are you confused about how to protect your invention and profit from it? This series of 10 articles is a patent and marketing primer for inventors that answers your most commonly asked questions. Topics covered in this series include: 1) why protect your invention first; 2) turning your invention into a marketable product; 3) finding your customers; 4) determining marketability; 5) setting a profitable wholesale and retail selling price; 6) marketing channels; 7) contacting wholesalers and retailers; 8) distributing your invention; 9) marketing companies; and 10) conserve capital (money) except on educating yourself! A must-read for inventors at all experience levels.