Koolpets Sued by Unilever

It seems that the “Bonesicle” has been alive and selling well for the past four years in Canada, and is on its way to being sold in the U.S. However, now, Koolpets, makers of the Bonesicle vitamin-enriched frozen dog treats, is under fire. Global giant and maker of the “Popsicles” brand, Unilever, has launched a legal war to force Koolpets to remove the “sicle” from Bonesicle, claiming that it misleads the public. Would you feel misled or confused?

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Unilever Sues Koolpets