Advertiser – How to be a More Effective Advertiser

Who is an Advertiser?

If you’re a fresher to this industry, you should know what an advertiser does. Their job is to advertise for the company who has given them a job to advertise. Yet, it is not as simple as it sounds to be like! The reason that is – you have to be an effective adviser; you have to be at your creative best and should be able to put your thoughts and creativity across the table as well as to the people, towards whom the advertisement is targeted.

The Effective Advertiser

Any kind of job requires a lot of conviction and also requires you to be updated with whatever is going around you; in this case – the advertisement world.

Technology has improved lives in quite a many ways and it has improved the ‘eye-candy’ factor as well! If you consider these aspects as a consumer, the first question to ask yourself is that, ‘Will I be attracted to the advertisement created by me?’ That will take care of any discrepancies that might have affected your work. The basic and the most important aspect of advertising is that the advertisement should be mostly eye-candy. This is especially true in the case of print media, where you get allotted only a small space to show your creativity.

In moving visual media, your thoughts can be captured by the camera and then played as well, but in print media – you’ve got to be specific and drive home the point instantly. It goes without saying that the advertisement must be as creative and catch the reader’s imagination instantly. These are the basic building blocks for making the idea work for you.

As an effective advertiser, your job is to ensure that you’re always gung-ho with your ‘effectiveness quotient’- a term coined recently by the advertising world. Some firms also like to use the more well-understood term – creativity quotient or CQ! Though there maybe many ‘quotients’ in the industry, your job is well cut-out. You need to mange time as well. For the best results, study and research on how advertisements developed over the years and how the taste of people seems to have changed. An effective advertiser is also one who can read the minds of people quite well. And even when you’re on a holiday, be at your creative best. Look for objects and situations that might amuse other people as they amuse you. Use that in your advertisement assignment and become one of the leading advertisers in the industry!