Articles Written By: Harrison Barnes

This author has written 19837 articles

The Dangers Of Hiring A Search Marketing Firm

If you hire a search agency to manage a pay-per-click campaign (Google AdWords, Yahoo Paid Search, etc.), you may have a serious problem. Here are two things to watch out for: 1. Your search agency may also be representing your competitors, and artificially inflating click through rates (and increasing its own profit) at your expense. 2. Your account may be managed by a young, inexperienced person using a very formulaic approach. The first situation results from what...

Magic Number Calculator – A Diagnostic Approach to Sales Performance

I walked into a VP of Sales mission with a sales organization consisting of 120 reps spread out over 12 sales regions. They were running at 38% of revenue goal for over 2 years. I ran a Key Performance Indicator study and determined they were running 2 new appointments per week/rep, but their KPI’s dictated they needed to achieve 7. So I announced a training objective to enable them to do it effectively, (now branded the X2 Sales System) and threw quota out the window for 90 days. But I replaced the monthly quota with the weekly 'magic number'. 8 months later sales units sold increased by 520%. Find out how.

The Day They Told Steve Jobs He’d Die – In 90 Days.

During the commencement address for Stanford University's graduates in June, 2005, Steve Jobs, founder of Apple Computer (co-founder of Pixar animation studios e.g. Finding Nemo, Cars), and inventor of the wildly popular iPod, confided something the audience had never heard. Here's how that started... "Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life. Because almost everything — all external expecta...

Hold That Hold…Please!

It never fails. Whether ordering a pizza or making a doctor's appointment, I hear it almost every time. "Can I put you on hold?", they ask. Before I have a chance to even answer...I am on hold! What just happened? Was it a rhetorical question? Why even give me the option? Why not just say, "Welcome to XYZ, where we promptly put you on hold!".
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